Hoping to land a few blows on Honda’s popular H-RV, Toyota will begin sparring on November 17th at the LA Car Show. The wraps are scheduled to slide off the radically-styled C-HR at 12:45 PM sharp. For those early adopters, the event will be live-streamed at https://livestream.com/Toyota/LA2016

The C-HR is a sharply designed crossover, which had been originally planned as part of the Scion family. With the demise of the Scion brand, the C-HR migrated to the Toyota family, though its intended market remains youth oriented.

Though it presents itself as a crossover, the C-HR rides lower than its competitors, giving it the lowest centre of gravity within its class. This configuration ought to contribute to a greater sense of sportiness on the road.

The somewhat controversial design theme takes its cues from the facets of a diamond, though a diamond in-the-rough it may be.

Drivetrains and pricing for North America have not yet been announced, but logic holds that it will receive front-wheel-drive with an option for all-wheel-drive. Engine choices may include a hybrid setup as well as a gas-fired 4-cylinder power plant.

No doubt, we’ll all know more on November 17th!

About The Author

Rob Rothwell has been involved in automotive journalism since 2002, writing for multiple online and print publications. He lives on the West Coast and is a member of the AJAC (Automotive Journalist Association of Canada). Rob’s passions include long drives on country roads in his convertible sports car, as well as cycling, skiing, kayaking, and sailing. Rob can often be found at the beach with his classic 80s Rainbow Laser, or tinkering in his workshop on his latest project.

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