If you are walking around Toronto’s Royal Bank Plaza and feel like you are being watched, it’s not just your imagination.
That’s because a new digital billboard from Mazda is watching to make sure the ad on the screen is making you turn your head.
The screen plays a short 15-second video of Mazda’s eye-catching MX-5 RF, showcasing the vehicles various lines and angles.
Software in the billboard – which uses facial recognition and crowd detection — “counts” the number of times people turn their heads toward the billboard.
The number of heads turned is displayed in a running tally that resembles an odometer.
The ad coincides with the start of the Canadian International Auto Show and will be in place for a month.
The campaign was developed by J. Walter Thompson Canada, Excelerator Media, Pattison Onestop and Fourth Wall.