Ram is looking to reap a truckload of business as it plows new fields with the brand’s first agricultural market-specific truck.
Called Harvest Edition, it’s available across the lineup in two new colours: Case IH Red and New Holland Blue.
The idea is to make Ram even more outstanding in its field with a crop of features designed to handle the chores associated with farm work.
“The Ram Harvest Edition marks the first time that Ram dealers will be able to stock trucks that exactly match the colours of two of the most popular lines of farm equipment in the nation,” says Mike Manley, head of Jeep & Ram Brands, FCA Global.
“Farmers have been asking for these colours ever since the debut of Ram’s landmark ‘Farmer’ ad. The Ram Harvest Edition truck will allow farm families to get their work done while proudly showing their agricultural brand loyalty.”
Case IH Red and New Holland farm tractors and agricultural equipment are manufactured by subsidiaries of CNH Industrial N.V. which is part of the Fiat Chrysler Automobiles N.V. group of companies.
Harvest Edition will be available across the Ram 1500, 2500 and 3500 lineup, in all four-door Quad, Crew and Mega Cab configurations, all box lengths and all powertrains, including 5.7-litre HEMI V8, 6.4-litre HEMI V8 and 6.7-litre Cummins Turbo Diesel.
The trucks combine acres of features that are designed to work. Among them, a ride-height increase of one inch and aggressive on/off-road tires on Ram 1500 Harvest Edition trucks designed to easily navigate rough farm roads and pastures.
Also included in the farm-life essentials are black tubular side steps, spray-in bedliner, fold-out bumper step and mud flaps, rubber floor mats, skid plates, tow hooks (4×4) and heated front seats (2500/3500). Ram Heavy Duty models also come with on/off-road tires and add a cargo-view camera.
Old MacDonald will be happy with standards like Uconnect 4C multimedia centre with 8.4-inch touchscreen, navigation, 4G Wi-Fi, Apple CarPlay and Android Auto.
The Harvest Edition features a premium exterior appearance including a chrome “wave mesh” luxury cross-hair grille, bright front and rear bumpers, 17-inch chrome wheels on 1500 models, 18-inch polished forged aluminum on Heavy Duty models, chrome mirrors, chrome door handles and chrome-tipped dual exhausts on V8-equipped 1500 models.
In addition to Case IH Red and New Holland Blue the trucks are also available in Bright White and Brilliant Black Crystal Pearl.