New car from China could pose a threat to mainstream manufacturers

Geely, one of China’s largest manufacturing companies, and the owner of Volvo, is set to launch a new automotive brand – LYNK & CO – on October 20th. Chinese automaker Geely

Reportedly, the first vehicle under the new nameplate will be an SUV-crossover of sorts, described as affordable and based on a Geely/Volvo co-developed CMA (Complex Modular Architecture) platform.

Don’t expect just one vehicle from LYNK & CO. Plans are in place for sedans as well, again aimed at mid-level buyers.

The initial market for LYNK & CO will be China, but both Europe and North America lay in the crosshairs. How this will play out over the coming years will be fascinating to watch. There’s little doubt though that the immersion of an affordable line of vehicles out of China will be a game-changer in the Canadian and US markets.

With Volvo’s expertise, and hardware co-developed by Geely and Volvo, LYNK & CO may be a threat well worth taking seriously by mainstream manufacturers.Geely Lynk & Co

Much more about Geely’s latest endeavour will be known on October 20th as it launches the LYNK & CO brand. A name, which at this point, sounds more like an upscale clothing line than the manufacturer of mass-produced automobiles.

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About The Author

Rob Rothwell has been involved in automotive journalism since 2002, writing for multiple online and print publications. He lives on the West Coast and is a member of the AJAC (Automotive Journalist Association of Canada). Rob’s passions include long drives on country roads in his convertible sports car, as well as cycling, skiing, kayaking, and sailing. Rob can often be found at the beach with his classic 80s Rainbow Laser, or tinkering in his workshop on his latest project.

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