Why is everything so much cooler in Japan? From the unbareable cuteness of animals and icons to the numerous pop culture references, everything that is Japanese is an extravaganza of bright colours and all things cool. The same cannot be said of their advertisements and television, which can be sometimes downright weird, an experience I do not recommend in most cases – a trip down the “weird Japan ad” lane on YouTube should convince you. But Toyota played it safe and instead, stepped right into the cool zone with their latest local ad for their all-new crossover. The C-HR is kicking butts Street Fighter style.

Nothing tickles a Millenials’ fancy more than some proper retro gaming. Toyota knows this and it’s the very reason why Ryu, the 1987’s game protagonist, is jumping onboard the maker’s baby RAV4 to fight off mister Bad Guy, aka Mr Bison. And the C-HR can pack quite a punch! This also points directly to the new model’s target audience : young adults. They are the new buyers and the prime audience for a lot of hip new cars. The C-HR is no exception.

The “Coupe High Rider” was unveiled at the Geneva auto show almost a year ago and began production in the fall. It is expected to reach dealerships in the coming weeks. What’s exciting is that it is new from the ground up, powered by a 2.0 L, four-cylinder engine rated at 144 hp. The C-HR is assembled on Toyota’s new TNGA global architecture and sports the new “Me-Zone” interior layout meant to gravitate towards the driver. It will hopefully fill the void left by the disapperance of the popular Matrix, combining the features everyone seems to want from a car noawadays : versatility in a compact format.


About The Author

Sabrina Giacomini

Sabrina loves cars and hates writing bios, except she’s been told that she can’t get away with writing lazy introductions anymore. So here goes nothing: a long time ago, in a galaxy not so far away called Quebec, a girl was born, destined to love Mustangs, ride motorcycles and master the Force. A Bachelor in Art History and an essay on the positioning of the Morgan cars in the modern definition of the Arts and Crafts movement later, the girl-turned-woman is now thriving in the realms of automotive/motorcycling journalism and geekery of all genre, pretending to use the Force to open automatic doors and to know what she’s doing at the wheel of awesome cars. Sabrina also enjoys walks on the beach, pina coladas and endless sentences.

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