Author Jeff Voth

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Jeff Voth
Jeff’s stories are published around the world. He has written for Sun Media in Canada since 2005, Bombardier Experience magazine, Cigar Aficionado in the U.S., South Africa’s Live Out Loud and Singapore’s Prestige magazine. As an automotive authority, Jeff has held numerous senior editor positions, including a four year tenure as the Editor-at-large for Yahoo! Autos based in Sunnyvale, California. It is this experience as a celebrated journalist and life-long storyteller that Jeff brings to his position as Founder and Editor In Chief of VICARIOUS. Life begins at 300 km/h! jvoth@vicariousmag.com
Continental Tires

Cooking Oil Transformed Into Synthetic Rubber

Jeff Voth
Reviews
Continental is pushing tire innovation forward with sustainable materials, including synthetic rubber made from used cooking oil and circular resins. The company aims to reach at least 40% renewable and recycled content in tire production by 2030, combining performance with a lower environmental footprint.
Restaurant-Pearl-Morissette

Canada’s Top 10 Restaurants of 2025

Jeff Voth
Dining Out
Canada’s 100 Best has released its 2025 list — and Restaurant Pearl Morissette in Niagara’s wine country takes the top spot. From Montreal to Vancouver, here’s the Top 10 at a glance, why it matters to diners, and how destination restaurants are shaping travel plans across Canada this year.
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