Lamborghini Vancouver Grand Re-Opening Event Features Cars, Stars and Cigars

Vancouver, BC — The pressed sushi emerged readily from behind black curtains, the drinks flowed and the engines roared as Lamborghini Vancouver – Canada’s third-busiest Lamborghini store – cut the ribbon on its totally re-vamped facility last week. The event featured live music acts, one of the more expensive valet stands you’ll ever see, boxes of Lamborghini-branded stogies and a special guest appearance by none other than Lamborghini boss Stephan Winkelmann. He was joined by Federico Foschini, chief marketing and sales officer at Lamborghini as well as Ajay Dilawri, co-founder of the Dilawri Group of companies in Vancouver at the ribbon-cutting ceremony.

According to the manufacturer, the store’s footprint has been increased by 5,500 square feet, much of which has been made up by an expanded service facility that includes six bays. During the launch event we attended, four of those were taken up by some pretty spectacular metal including a Lamborghini Diablo and its Murciélago descendant. It’s not just Lambo’s latest that can get attended to here; the classics count as well.

Having said that: the service bays in Vancouver are going to be manned by folks trained in the art of hybrid powertrains because with the arrival of the Temerario, every model Lamborghini sells uses a hybrid powertrain. The Temerario joins the Urus SE and Revuelto, for a comprehensive complete-hybridization of the line-up as part of Lamborghini’s Direzione Cor Tauri strategy. The complete hybridization of the line-up makes up one of three pillars of that strategy, the other two being the reduction of the brand’s carbon footprint in their production process (with the goal of company carbon neutrality by 2050), even while staying true to the internal combustion engine, which stands as pillar number three of the plan.

That’s all well and good of course, but Lamborghini remains a low-volume luxury brand (albeit one that did see a two per cent growth in worldwide sales from 2024-2025 with 5,681 vehicles sold), so those aspects need to be kept strongly in focus.

In that light, Lamborghini Vancouver also features a completely renovated Ad Personam room so the wellest of the well-heeled customers can sit with a Lambo Vancouver team member to curate their car. Leather samples hang elegantly from one wall, different paint and pinstriping options are also showcased, as are wheels types and interior material options. Think of it as a miniature design centre just off of the showroom floor. A floor which, by the way, can now accommodate nine vehicles. So, would that be three of each, then?